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What Are Nicotine Pouches?

A clear explanation of what nicotine pouches are, how they work and how they differ from tobacco snus.

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Quick answer

Nicotine pouches are small, tobacco-leaf-free pouches designed to sit between the lip and gum. They release nicotine and flavour through the mouth lining without burning tobacco or producing smoke. Formulations vary by brand, so the exact nicotine amount, ingredients, pouch size and instructions should be checked on the pack.

Key facts

  • They do not contain tobacco leaf.
  • Nicotine is absorbed through the lining of the mouth.
  • Strength, ingredients and pouch size vary between products.

How a nicotine pouch works

A pouch is placed under the upper lip. Moisture in the mouth releases nicotine and flavour from the pouch, and nicotine is absorbed through the oral lining. The used pouch is removed and disposed of; it is not intended to be chewed or swallowed.

What is inside

A typical formulation may contain nicotine, plant-based fibres, water, flavourings, sweeteners and acidity regulators. Exact recipes differ, so the packaging and manufacturer information are the authoritative source for an individual product.

Common misconception

Tobacco-free does not mean nicotine-free or risk-free. Nicotine is pharmacologically active and can cause dependence.

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When you are ready to compare current products, use the relevant category page for up-to-date strengths, formats, availability and prices.

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